Mooney-General Paper Co. knows its customers have plenty of sources for the products it carries, including national e-commerce giants or big-box stores. But while it competitors may have several of the same products, Mooney-General offers personalized expertise, which enables it to provide custum solutions tailored to the specific needs of its customers. This promotes efficiency and increased profitability for their customers.
“You can go online and order a product, but the website you’re ordering from probably won’t know the specifics of the product or how to best use it,” says Andrea Ribakove, the company’s vice president, board chairwoman and majority owner.